It is said that sex and class are media tactics. The art of advertising attained new heights after the Industrial Revolution of 1881 and they have long shed the tag of hucksterism which defined early advertisers.
With a whole lot of movement in the tectonics of the ad world, new ideas of selling a product popped up. However, a lot of companies, including high end brands ended up offending or at giving a very wrong vibe to the customer. It is admittedly true that a lot of companies objectify women even today but the prevalence of misogyny and propagation of pseudoscience even half a decade back will shock you.
Let’s look at a few here:
Downright unacceptable, anywhere in the world, at any point in time
How a disinfectant can save a marriage, the shameless way!
Reducing a woman’s existence to that of an eye-candy
Offensive is an understatement for this extremely racist advertisement
As if being frail is a necessary trait for a woman
And promoting the idea of a man being a financial plan. Offensive for both sexes!
Reducing a woman to her external appeal and set down beauty standards!
Disrespectful is an understatement for this one.
Beauty standards, pseudoscience- we don’t even know where to begin!
While we applaud the efforts of some advertisers who have created advertisements that bashes patriarchy and laid down beauty standards alike, we cannot help but wonder how our future generations will react to today’s advertisements. We cannot help but shock-facedly look at the blatant sexualisation of the female body, the subtle undertones of racism and the promotion of strict beauty standards which thrive even in today’s ad world.
The world needs more geniuses like you, Mr. Ogilvy!
Written byAnwita Mukherjee
Anwita Mukherjee is a lawyer by education and has just finished her LLM from Jindal Global Law School. She has worked as a lawyer for a couple of corporate houses and is presently trying to metamorphose into a successful legal journalist.