Masai man with the shovel

On the social side, we build a global community for consumers, companies, scientists and artists inspired by the success and simplicity of our programs, combined with our creative marketing and communication.

Our first Hydrologic Corridor program started in East Africa. (Peter grew up in Kenya).

The aim is to keep the snow on the Kilimanjaro. Peter unfortunately past away in August 2014, but we still carry his idea.

We’ve recently visited our projects in Amboseli & Kuku, Kenya and filmed the benefits for the local community.
Local commitment and ownership of the projects are an essential component of our success criteria. If we fail to involve local communities in the co-creation process of our land interventions the program will derail. Therefore, local communities are our first focus when we engage in countries. We work in close collaboration with local partners (governments/NGO’s) and communities to co-create the interventions respecting existing land tenure and land use.

Empowering women in the process

We start every project with a participatory process involving them in identifying the key problems in their region and co-developing a landscape restoration design based on their needs and practices. This helps to ensure local ownership and support.

The landscape restoration project involves 6 basic steps

Step 1– Dig and open up the soil. By opening the soil rain water can infiltrate and is available for vegetation again.

Step 2– Harvesting the rains. Almost everywhere on our planet it rains, even in dry areas. Using ancient water harvesting techniques and recent innovations we bring the water subsurface again.

Step 3–Returning the natural vegetation. By allowing the water to infiltrate into the soil seeds will sprout and vegetation returns. To increase biodiversity and improve the livelihood of communities we complement this with planting trees, climate resilient agriculture and agro-forestry.

Step 4–Restoring the small water cycle. The restored vegetation brings more moisture into the air, helps to create clouds and therefore restores the water cycle. Did you know that 40% of all rains on our planet come from vegetation?

Step 5- Creating more green with little green. We restore degraded landscapes in ten strategically chosen project locations that form a ‘Hydrologic Corridor’. Due to the scale and the locations these projects not only have local benefits, but also positively impact the regional climate

Step 6- Greener lands make a cooler planet. Trees and plants are the air conditioning of our planet, that’s why it’s important to restore degraded lands.

Community is a staeholder

As a jump starter organization, we start programs through co-funding and co-creation of a first restoration project in a Hydrologic Corridor program.

For every participating country, we co-fund a maximum of 50% of the required budget to start the first project. The other 50% is contributed by country governments and local partners who have the organizational ability to scale up the project into a full program. This creates and stimulates ownership and commitment to rollout the full Hydrologic Corridor program. These full Hydrologic Corridor programs can be funded by large international funds (e.g. Land Degradation Neutrality Fund, Green Climate Fund, EU, USAID, etc.) or domestic budgets. We do provide full Hydrologic Corridor design (including suitable project locations, interventions and expected physical, social -economic benefits) to support countries in successful grant applications.

Desmond Tutu one of the ambassadors

To take the movement forward, we create on and offline campaigns with in-kind support of some of the best media companies such as Lemz, Kinetic, Stroom and BlowUp Media.

So far we have received over 7 million euro in free advertising space for our campaigns that feature Desmond Tutu and other ambassadors. Also partnerships with corporate are crucial for the success and fundraising for Justdiggit.
We work with many different consumer brands to raise awareness and funds for our projects.

Digging Bunds

Our ultimate aim is to create the largest re-greening programs the world has ever seen and in doing so create a global movement of change makers, people, companies and media partners that take action to stop global warming.

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