2

Dec2016

Vintage Advertisements Which Sold Shame

It is said that sex and class are media tactics. The art of advertising attained new heights after the Industrial Revolution of 1881 and they have long shed the tag of hucksterism which defined early advertisers.

With a whole lot of movement in the tectonics of the ad world, new ideas of selling a product popped up. However, a lot of companies, including high end brands ended up offending or at giving a very wrong vibe to the customer. It is admittedly true that a lot of companies objectify women even today but the prevalence of misogyny and propagation of pseudoscience even half a decade back will shock you.

Let’s look at a few here:

Downright unacceptable, anywhere in the world, at any point in time

How a disinfectant can save a marriage, the shameless way!

Reducing a woman’s existence to that of an eye-candy

Offensive is an understatement for this extremely racist advertisement

As if being frail is a necessary trait for a woman

And promoting the idea of a man being a financial plan. Offensive for both sexes!

Promoting pseudoscience

Reducing a woman to her external appeal and set down beauty standards!

Disrespectful is an understatement for this one.

Beauty standards, pseudoscience- we don’t even know where to begin!

While we applaud the efforts of some advertisers who have created advertisements that bashes patriarchy and laid down beauty standards alike, we cannot help but wonder how our future generations will react to today’s advertisements. We cannot help but shock-facedly look at the blatant sexualisation of the female body, the subtle undertones of racism and the promotion of strict beauty standards which thrive even in today’s ad world.
The world needs more geniuses like you, Mr. Ogilvy!

  • Written byAnwita Mukherjee

    Anwita Mukherjee is a lawyer by education and has just finished her LLM from Jindal Global Law School. She has worked as a lawyer for a couple of corporate houses and is presently trying to metamorphose into a successful legal journalist.

    Comment

    Also post on Facebook

    Recently Commented

    Give your regular flour a break: Move away from refined flour to more healthy options

    Greetings! Very helpful advice in this particular article! It's the little changes which will make the greatest changes. Thanks for sharing!

    Ballad from Tibet –A Beautiful Film

    This film is great and extraordinary. I was glad I could watch this and cried a river.thank you so much for this work and giving hope to our youngster.

    Four Windows in Time

    Thank you for sharing Mitali! You and your family sure have come a long way from the shackles of the old ways.

    How does a woman’s body change after sex?

    Nice information ,I've learned alot thanks.

    Related Articles

    Expression not oppression: The war against terrorizing the Burqa
    Slavery, the Mormon facet: Intent versus Consequence
    100 Years of Jallianwalla Bagh Massacre looking back on Power Genocides across History
    Teen Satyi or In Fact – true experiences of three people who chose to live differently
    Asura or demons of Hindu Mythology – A Cross-Sea Etymology