2

Dec2016

Vintage Advertisements Which Sold Shame

It is said that sex and class are media tactics. The art of advertising attained new heights after the Industrial Revolution of 1881 and they have long shed the tag of hucksterism which defined early advertisers.

With a whole lot of movement in the tectonics of the ad world, new ideas of selling a product popped up. However, a lot of companies, including high end brands ended up offending or at giving a very wrong vibe to the customer. It is admittedly true that a lot of companies objectify women even today but the prevalence of misogyny and propagation of pseudoscience even half a decade back will shock you.

Let’s look at a few here:

Downright unacceptable, anywhere in the world, at any point in time

How a disinfectant can save a marriage, the shameless way!

Reducing a woman’s existence to that of an eye-candy

Offensive is an understatement for this extremely racist advertisement

As if being frail is a necessary trait for a woman

And promoting the idea of a man being a financial plan. Offensive for both sexes!

Promoting pseudoscience

Reducing a woman to her external appeal and set down beauty standards!

Disrespectful is an understatement for this one.

Beauty standards, pseudoscience- we don’t even know where to begin!

While we applaud the efforts of some advertisers who have created advertisements that bashes patriarchy and laid down beauty standards alike, we cannot help but wonder how our future generations will react to today’s advertisements. We cannot help but shock-facedly look at the blatant sexualisation of the female body, the subtle undertones of racism and the promotion of strict beauty standards which thrive even in today’s ad world.
The world needs more geniuses like you, Mr. Ogilvy!

  • Written byAnwita Mukherjee

    Anwita Mukherjee is a lawyer by education and has just finished her LLM from Jindal Global Law School. She has worked as a lawyer for a couple of corporate houses and is presently trying to metamorphose into a successful legal journalist.

    Comment

    Also post on Facebook

    Recently Commented

    Call of the Mountains- Fear cripples and drives one forward

    Satyarup a youth icon pursuing his passion in adventure sports. He articulates his dream using immaculate planning skills. He is a motivational speaker and energizes people with his success stories. Thanks Vijaya for this article. We would like to hear more such stories from this platform.

    Is it ethical to use Social media in the Recruitment Process

    Appreciate your efforts on research and finding Insightful facts. Encourage writers to be unbiased to see the optimistic and realistic way of a context, as this article is debatable and tends towards pessimistic scenarios its good to deep dive towards other side of the story.

    Acing your Time Management for maximum utilization

    After all, time management is really life management. Learning how to make every day count for something is the objective.

    Related Articles

    Comfort Women or sex slaves for Japanese soldiers dishonored
    The Bystander Effect- it’s voyeurism in public space
    Into the Lives of the Children of Construction Workers
    The Death Feast -‘MRITYUBHOJ’ Akansha Sood talks about her latest film
    11 Outstanding women filmmakers to look out for