12

May2017

Sabyasachi Mukherjee’s Zanyah Collection Coming Exclusively to India

Summer is soon approaching and one of India’s most beloved Bridal Couturiers Sabyasachi Mukherjee is about to debut his new collaboration The Zanyah Collection with diamond brand Forevermark. The collection is inspired by Italian renaissance movement and embraces Indian craftsmanship to its best. Sabyasachi says this collection is “true to his personal sense of style, which is more classical and minimalist”

‘I am excited about the Zanyah collection that draws inspiration from the magical nights of the 1920s and the cultural movements from the Italian renaissance period. It’s a true marriage of the West and East, two very important artistic periods.’ Sabyasachi Mukherjee

Sabyasachi journey into the design was unexpected, he never imaged fashion would be his calling. However, when the opportunity arose he embraced it whole heartily and today is one of India’s most renowned Bridal Couturiers. His earliest memory of jewellery was an art deco style necklace his mother used to own. Since then he has been fascinated by diamonds and has always wanted to create a collection that people can celebrate globally and be proud of.

‘I’ve always wanted to work with diamonds, yet there is so much conflict around them. When Forevermark approached me I did a background study and found that they went beyond the 4c’s and ethically sourced’

The collection’s design journey began when Sabyasachi visited Forevermark’s design studio in Milan where he was mesmerised by the City’s architecture and creative expression. “I found the jewellery in Milan reminiscent of Bengali design and easily recognised my muse for the collection” which contains enameled diamond dropped earrings and vintage styled rings for men and women.

‘Zanyah means unique and exceptional, we wanted to create enchanted pieces of jewellery that can be worn on special occasions and gifted to loved ones’

The collection comprises of delicate pieces that are inspired by the Indian and Italian renaissance. Each piece is intricate in detail and exemplifies vintage artistry in a contemporary yet classical way. Sabyasachi’s dream jewellery collaboration is true to his style of exquisite craftsmanship and rich embellishment.

“We wanted to create beautiful jewellery that people can be proud of globally, jewellery that tells a story of art, culture, history and time that has gone by”

Each piece is influenced by fashion and art from the inspiring twenties. The collection comprises a delicate range of earrings and vintage rings for women and men in yellow, white and rose gold. When talking about the collaboration Sabyasachi explains “It is the inherent integrity of every Forevermark diamond that attracted him to the brand”. Each diamond is responsibly sourced and goes beyond the 4cs that we take for granted. It was essential to Sabyasachi to create pieces that are unique and capture a glimpse of his design philosophy. Each piece embodies delicate craftsmanship, creativity and modernity weaved with the finest diamonds in the world. It’s fair to say that Sabyasachi has yet again created a collection that will capture our hearts and inspire the fashion community once again.

Sabyasachi Mukherjee says that he is excited about the Zanyah Collection and about creating pieces that are timeless and can be passed down for future generations.

Some of the show stopper pieces are

Short Drop Diamond Earrings with Black enamel: These elegant earrings are elegant using traditional Indian enameling on the drop the design is effortlessly elegant perfect for the modern bride. The earrings in the Zanyah collection represent romance and passion of the 1920s through the use of colour and diamonds.

Some of the show stopper pieces are

Vintage style cocktail rings: The Zanyah Collection has rings that contain one to ten carat diamonds, each ring exemplifies vintage artistry in a contemporary way.

The Zanyah collection is available exclusively in India and will be available in selected stores from June 2017.

You may also like; Sabya’s New Wonderland

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