Paula Begoun is The Cosmetics Cop, a name Oprah Winfrey gave her. Paula and her research team have written 21 books on beauty including her best-selling series Don’t Go To the Cosmetics Counter Without Me. Paula also launched Paula’s Choice Skincare in 1995.In this article Paula Begoun explains How to Renew Aging Skin
Skin-Renewing Tip #1: Be Diligent About Sunscreen
It’s OK to be obsessive about some things, like eating healthy and driving safely. Daily sunscreen application with a broad spectrum moisturizer rated SPF 30 or greater should be on that list, too. It’s the crucial first step in your mission of having visibly younger, even skin tone that regains and maintains a youthful complexion that will stay with you for years to come.
Sunscreen is proven to reduce the risk of early skin aging. Now that’s something you can live with for the couple of minutes it takes to protect your skin each day!
Because we’re frequently asked about how much sunscreen to apply (it can be so confusing!), we have these additional tips: How much to apply: The FDA and most dermatologists recommend ¼ teaspoon on the face and another ¼ teaspoon on the neck and ears. And don’t forget your chest, arms, and any other areas of exposed skin! This is what’s meant by "liberal application" but of course you can adapt this depending on the size of your face and body.
How often: SPF ratings are a measurement of the amount of time your skin can be exposed to UV light before it turns color, which is a visible signal of damage. So, if your skin turns color after 15 minutes of unprotected exposure, a sunscreen rated SPF 30 would protect you for 15 x 30, which is 450 minutes of 7.5 hours. This does not count time indoors when skin is not exposed to UV light.
From the example above, applying SPF 30 liberally each morning will keep you protected for a normal workday (indoors) and the drive home. If you will be outdoors all day and in direct sunlight (especially if you’re not wearing protective clothing, a hat, or sunglasses, and not seeking shade) you will have to reapply as indicated on the sunscreen’s label. We can’t do anything about this, sunscreens do have limitations when skin is continuously exposed to sunlight.
Layer your protection: Your moisturizer with sunscreen can be worn under your foundation with sunscreen and your pressed powder with SPF! Together, these provide you with extra insurance against unwanted effects from exposure to UV light.
Skin-Renewing Tip #2: Use an AHA or BHA Exfoliant
We want to change how you think about exfoliating your skin. That’s because we want you to stop aggravating your skin with harsh scrubs that are abrasive and truly have a negative impact on skin. It’s just too rough on skin and being gentle is paramount for healthy-looking skin.
That’s where a leave-on, exceptionally gentle exfoliant with AHA or BHA will help your skin exfoliate imperceptibly and naturally just like when you were young. This is one of the major skincare steps that really can turn back the hands of time, virtually overnight.
Scrubs aren’t terrible for extra cleansing (assuming you use them very gently and they have soft beads as opposed to rough grains or ground up nuts), but for exfoliating dead skin naturally, banishing dullness, and improving the look of pores and wrinkles, scrubs don’t hold a candle to the results you can get from using a non-abrasive, leave-on exfoliant.
Note: Don’t bother with cleansers that contain AHA or BHA—they don’t work as well as leave-on exfoliants because much of the benefit is rinsed down the drain.
Skin-Renewing Tip #3: Use Anti-Aging Ingredients
Be skeptical of trendy anti-aging ingredients that don’t have legitimate scientific research proving their benefits when applied to skin.
Instead, recharge and nourish your skin’s appearance by using products loaded with research-proven ingredients that can interrupt skin appearing older. Such ingredients include potent, stable antioxidants (notable ones are vitamin C, green tea, grape extract, and resveratrol) skin-restoring ingredients such as retinol, peptides, and niacinamide, and skin-replenishing ingredients like glycerin, ceramides, and hyaluronic acid.
Skin-Renewing Tip #4: Avoid Sensitizing Ingredients
So far we’ve offered tips on what to use for reviving skin from the look of advancing years, but this list wouldn’t be complete without mentioning what to avoid. Lots of skincare products contain problematic ingredients research has shown pose a risk of causing a sensitized reaction.
Surprisingly, fragrance—both natural and synthetic—tops this list. A product that smells nice has strong appeal, but what makes your nose happy doesn’t always please your skin!
The same goes for products containing denatured alcohol, lemon, citrus, eucalyptus, witch hazel to name a few; yes, some people might say such products are fine if “they don’t bother you,” but the sneaky thing about skin sensitization is that it can cause silent, cumulative problems.
You might like how these ingredients cause a cool tingle, but that sensation is your skin telling you it’s being bothered, not helped (and men, we’re talking to you too). You’ll be shocked at how quickly your skin will rebound once you stop using products that contain these troublesome ingredients!
Summing It Up
For optimal renewal, your skin needs products loaded with skin-replenishing and restoring ingredients, an array of soothing antioxidants, daily sun protection with a broad spectrum sunscreen rated SPF 30 or greater, and a reliable AHA or BHA exfoliant. Adding these to your daily skincare routine will have you loving your image in the mirror!
It all started when Paula was very young trying to take care of her own problem skin that progressively got worse in spite of the professional help sought. Acne, super-oily skin along with debilitating eczema over 60% of her body at the age of 11! She tried numerous options but all led to disappointment. In early adulthood after working as a makeup artist to send herself through university she came to the realization that most skincare claims were either seriously misleading, just plain wrong, or at best delusional. Determined and resolute to find out the truth about skin and skincare—it became a compulsion eventually leading her to take her first steps into a career in the world of cosmetics.
It was by no means a straight path, and she had no idea that it would lead to where she is today. She knew she was on a personal pursuit, which eventually became a global mission, and she never wavered from that mission through¬ out all the years she has been doing this.
“I didn’t want anyone to go through what I went through ever again. In looking over my evolving career, I believe I’ve accomplished much of what I set out to do. But I’m not quitting! There’s still a lot of work and research yet to be done and this blog continues my lifelong work” Paula Begoun www.paulaschoice.com
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Written byPaula Begoun