12

Sep2016

MYRA designer jewelry- a young girl’s gift to herself

Abheri Sen created her own line of designer jewelry at an age when most youngsters are still in the process of deciding their career paths and in most cases slightly unsure about taking the first step into the wide world of challenges and competition. She pursued her passion and followed her dreams to create Myra, deftly managing academics with entrepreneurship with superlative time management.

OFC caught up with her recently eager to know how it all started.

Abheri; The day I was born, my mother wept in despair, for she knew she would never see a child such as me again. Hello, I am Abheri, meaning ‘fearless.’ A lover of nature, art, animals, people, places and many other things left for me to come across.

Abheri’s inspiration: I can proudly say that my grandmother is one of biggest sources of inspiration for my brainchild, MYRA, apart from everything else. My parents are entrepreneurs themselves and have always instilled a sense of workaholicism (if such a word exists) and independence in me to do something on my own and simultaneously love it.

Abheri Sen

When asked about this venture; To be more candid, it’s not a ‘venture’ for me – it’s a new journey and an ‘ad-venture’ and in future, I will add more to the venture. MYRA is known as ‘a brand of exclusive handcrafted costume jewelry’ – but lately, I have come to think of it otherwise. I believe with MYRA, I not only create fashion jewelry or trendy accessories for my users, but knowingly or unknowingly, I also create little pieces of art installations. This thought was brought to me by a very dear person of mine and though it took me quite a while to accept it, I couldn’t agree more.

MYRA did not start off as a ‘brand.’ It started off as little pieces of accessories which I gifted myself only. The moment I started missing something without these accessories, I started producing more – for others and myself… and MYRA was born.

When asked about the challenges, Abheri proudly explains MYRA’s next challenge is that globally, it should an inseparable part of lifestyle.

For Abheri, MYRA is a passion and that which drives her to not think of it as a job.

Myra's

This young entrepreneur draws her design inspirations from day to day life. It’s a quirky mix of contemporary with classical and a heavy quotient of creativity thrown in.

She doesn’t follow trends but her proudest moments are when she sees someone wearing her carefully handcrafted jewelry. Abheri explains each piece is created with help of highly skilled artisans.

Myra gives Abheri personal satisfaction and an opportunity to explore her creativity.

Myra's

She dreams of being a sought after brand in the coming years. Her message to the young “live your passion”.

  • Written byOFC's editor desk

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