How to Choose the Best Foundation Makeup for Your Skin

Paula Begoun is The Cosmetics Cop, a name Oprah Winfrey gave her. Paula and her research team have written 21 books on beauty including her best-selling series Don’t Go To the Cosmetics Counter Without Me. Paula also launched Paula’s Choice Skincare in 1995.In this article Paula Begoun explains How to Choose the Best Foundation Makeup for Your Skin

Searching for the best foundation makeup to suit your skin color, skin type, coverage needs, and other personal preferences can feel like an endless quest. Let me help you discover the benefits of the different types of foundations so you can find your perfect match.

Foundation: One Size Does Not Fit All

Just because a foundation looks great on your friend or looks like a good match in the bottle, doesn’t mean it’s going to be the right fit for you. It’s extremely important to choose a foundation that balances the needs of your particular skin type and skin concerns, and matches your skin color perfectly.

To help you narrow down the choices, I have created a guide to the most popular types of foundations so you can find your perfect match.

Matte-Finish Liquid Foundations


Lightweight texture and finish (doesn’t feel heavy on skin).

Typically easy to blend; buildable coverage.

Excellent for holding back excess oily shine.

Generally a safe choice for covering blemish-prone skin.

Beneficial for those who live in humid climates and cannot get their foundation to last.


Foundations with a matte finish can exaggerate flaky skin or wrinkles if the finish is too dry. You can remedy this by applying a light layer of moisturizer or a serum underneath, although that can reduce the matte aspect of the finish. Attempting to blend mistakes after it sets can cause rolling or streaking, which is hard to correct.

Moisturizing Liquid Foundations


Typically provide light to medium coverage that allows for a natural look.
The best for hydrating skin without being greasy.
Satin or satin-matte finishes, perfect for normal to dry skin.
Many have a slight sheen for a youthful-looking glow.


Not the best option for oily skin because the moisturizing finish makes oily areas look even more oily.

Anti-Aging & Serum Foundations


Best multitasking foundations, providing coverage and anti-aging ingredients that are beneficial for all skin types.
Complement an anti-aging skincare routine to net you even better results.


Some “anti-aging” serum foundations exaggerate their superstar ingredients’ benefits or include only minute amounts, so you’re not getting what you pay for.

Pressed-Powder or Loose-Powder Foundations


Fast, easy way to get a smooth finish for normal to slightly oily or slightly dry skin.
Some powder foundations offer subtle luminescence for a soft glow.
Pressed-powder versions are easily portable, for on-the-go touchups.
Lightweight feel.
Excellent for use over a daytime moisturizer with SPF to reduce the shiny finish of some sunscreens.


If you have very oily skin, powder foundations can look clumpy or slip into pores. If you have dry or flaky skin, the powder will absorb moisture, making your skin drier.
Powder’s pigmentation can change when it mixes with skin’s excess oil and oxidizes.
Building coverage can look cakey or powdery.

Cream-to-Powder Compact Foundations


Easy to blend with a sponge or brush, and sets to a semi-matte or powdery finish.
Ideal for normal to slightly dry or slightly oily skin if you don’t want a true matte or dewy finish.
Wide range of coverage, from sheer to full.
Work well for on-the-go touchups.


Tend to look more heavy than other types of foundation.
Not for very oily skin because the cream portion exaggerates shine and the powder finish isn’t strong enough to keep excess oil in check.
Not for very dry skin because the finish exaggerates dry areas.

Stick Foundations


Typically offer medium to full coverage to conceal imperfections.
Works well for on-the-go touchups.


Some stick foundations have a thick, waxy texture that looks heavy and can lead to clogged pores and/or worsen breakouts.
Not always easy to blend over large areas.
If the finish is too creamy, it can crease into lines around the eye.

Tinted Moisturizers and BB Creams


The sheer nature of tinted moisturizers (and many BB creams) makes it easier to match skin color because they tend to blend on almost invisibly.
Often combines soft coverage, hydration, and sun protection in one product, for triple the benefit.
Bonus if the formula contains skin-replenishing ingredients.


Coverage can be too sheer for obvious imperfections.

Now that you know what type of foundation makeup best suits your skin’s needs I think next you are at the cosmetic counter it will be a lot easier.

It all started when Paula was very young trying to take care of her own problem skin that progressively got worse in spite of the professional help sought. Acne, super-oily skin along with debilitating eczema over 60% of her body at the age of 11! She tried numerous options but all led to disappointment. In early adulthood after working as a makeup artist to send herself through university she came to the realization that most skincare claims were either seriously misleading, just plain wrong, or at best delusional. Determined and resolute to find out the truth about skin and skincare—it became a compulsion eventually leading her to take her first steps into a career in the world of cosmetics.
It was by no means a straight path, and she had no idea that it would lead to where she is today.
“I didn’t want anyone to go through what I went through ever again. In looking over my evolving career, I believe I’ve accomplished much of what I set out to do. But I’m not quitting! There’s still a lot of work and research yet to be done and this blog continues my lifelong work” Paula Begoun

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  • Written byPaula Begoun


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